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Whether you are looking for graphic production guidance, just the right words to get your
message across, or any other information about airport advertising, we are here to help!
The following are helpful hints to consider in the development of your display.
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Wording:
- Choose your words carefully
- Keep your message short and precise
- Does your message work with other elements of a larger campaign?
- Rule of thumb: Limit copy to a maximum of seven or eight words!
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Typeface:
- Is the typeface legible? Does the letter spacing read well at a distance?
- Is the typeface strong and clear enough to read quickly?
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Colors:
- Is the optimum color achieved? Are the colors attractive?
- Do the color combinations affect size, proportions and readability in relation to the message and type face (color and style?)
- White backgrounds are strongly discouraged.
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Pictures:
- Is the graphic distinctive and attention getting? Is the visual content unified or confusing?
- Is the image powerful and does it enhance or distract from the message?
- Photographic maps are highly recommended.
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Production:
- Is the idea executable from a production standpoint? Are all the production issues clear?
- Does your printer know your exact needs, specifications and requirements? Using one of our recommended is highly recommended.
Overall Outcome:
- Is the overall display a good, fast read?
- Is your graphic easily recognizable at a distance?
- Is the brand name or logo readable at a distance?
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